![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiUrFu5AbgLpXKB-EHItr4_sgnh5rM00x2HUKI0Sjc5SP-fDheksCgtkEBwX_FXdXWwTwwwjvxaW445xH9TtwxmMrMZbiW7UxhBXO6Cf_3nhvWAIHjG6hq562YKbh20qktUrETbooL7Rl8D/s320/IMG_2410.jpg)
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgF47SKTL5UzoCPATbbQLNhFr72l_xv8imzqfdZwKPDuFjtUYXbR1r-wJEoUAaDphXz0ibgArnZj6Gl2utIU3rvLmzg_ExNEly8YJkIdOWZirN-FDh54J9T0N-SPyC39yH3_cjUj7pfikuM/s320/IMG_2419.jpg)
I read both the book and watched the DVD over the last couple of weeks and this in my opinion shows why Patagonia is such an important brand and company in today's world. The photos, cinematography,music, packaging and overall presentation are incredible.
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